SUNx & PATA Partnership on Climate Education - Dodo4Kids

SUNx and PATA, announce their partnership to educate school aged travellers to prepare for the Climate Crisis and its intensifying impact on holiday destinations.

At the heart of the agreement is a joint focus on the Dodo4Kids education program, an initiative designed to introduce Climate Friendly Travel (CFT) to young learners and their families. PATA and SUNx Institute will work together to expand climate literacy and embed sustainability principles at an early age, nurturing the next generation of conscious travellers and changemakers through educational animations and valuable learning materials.

The agreement, signed by SUNx Malta President, Professor Geoffrey Lipman, and PATA CEO, Noor Ahmad Hamid, is guided by Sustainable Development Goal 17 — Partnerships for the Goals. This goal underscores the importance of collective action in achieving sustainable outcomes, particularly in addressing the global climate crisis.

“We are proud to partner with Professor Geoffrey Lipman and the SUNx team, whose dedication to climate resilience and Climate Friendly Travel continues to inspire meaningful change across our industry,” said PATA CEO Noor Ahmad Hamid. “This collaboration is more than a formal agreement, it is a shared commitment to invest in the future. By working with SUNx, PATA hopes to empower the next generation of travellers to be responsible, resilient, and climate conscious global citizens who continue to pursue best-practices that promote and foster sustainable tourism.”

Professor Geoffrey Lipman added: “We are all in this together, as we grapple with the intensifying challenges of a climate constrained world. And we know that our kids and grandkids will have to face tougher climate driven realities. Dodo4Kids helps prepare early learners to fight the good fight through Climate Friendly Travel that responds to extreme weather in a sustainable and nature positive way. It's a perfect fit with PATA’s vision of a meaningful future.”

In addition to Dodo4Kids, the partnership opens the door to broader collaboration in areas of shared interest, from co-promoting campaigns and planning joint activities. It outlines a commitment to open communication & transparency, while maintaining the independence & integrity of each organisation.

Media Contact:

PATA Paul Pruangkarn; Director - Marketing & Communications; Bangkok, Thailand

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SUNx. Olly Wheatcroft; Program Manager, Brussels, Belgium

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About PATA The Pacific Asia Travel Association (PATA) is a non-profit membership association dedicated to advancing a meaningful Pacific Asia tourism economy. Guided by its mission to share knowledge, enable networking, and protect tourism economy assets through innovation, collaboration, and adaptability, PATA brings together governments, industry leaders, academia, and communities to drive positive, lasting change. Established in 1951 and headquartered in Bangkok, the Association also has an official office in Beijing. Visit www.PATA.org

About SUNx Malta - Strong Universal Network

SUNx Malta is a legacy for the late Maurice Strong, father of sustainable development. Its goal is to advance Climate Friendly Travel (CFT) ~ Paris 1.5: SDG linked: Nature positive. With Malta's Ministry of Tourism and Malta Tourism Authority, it aims to support Tourism companies through a UNFCCC-linked CFT Registry, promote CFT Education, and put in place 100,000 Strong Climate Activists by 2030 across all UN states. It follows the principles of the Earth Charter.