Creating a Climate Friendly Travel System
Welcome to Peru Climate Friendly Travel Chapter
What does the Peru Climate Friendly Chapter Do?
01
Community of Champions
- Build a growing community of like minded individuals who are networked across the LDC + world.
02
Registry
- Encourage companies to join the CFT Registry.
- Encourage companies to join the CFT Registry.
03
CFT Project
- Identify and develop a locally initiated project. This could be solar electrification of villages, water sanitation, waste reduction, or any number of other areas related to increasing the Sustainability of Tourism in the country.
Meet the Chapter Leader
My name is Magali Rodriguez Hirakawa and I am from Peru. In 2023 I was
awarded a scholarship to towards a PG qualification in Climate Friendly
Travel Diploma through SUNx Malta in collaboration with the Institute of
Tourism Studies.
Prior this, I graduated in Tourism Administration in San Marcos University, and I have a master's degree in environmental management and Audits from Piura´s University, Peru, specialization in solid waste management and environmental education, studies in sustainable tourism with the Global Sustainable Tourism Council (GSTC).
My work experience stretches from social and environmental consulting, personalized customer service in protocol attention for diplomatic authorities at the international airport, travel agencies, restaurants, and international events, as Environmental and Social Advisor for JICA Peru on the National Program (Peru) Phase II: Recovery of Areas Degraded by Solid Waste in 18 cities.
Currently I work for the Peru Tourism Board (Promperu) as a Tourism Marketing Specialist and my work consists of the following roles and responsibilities:- executing project budgets, managing digital campaigns to Japan, South Korea, Project approvals and reviews the preparation of content for social channels, organizing workshops, D2D and the organisations’ participation at fairs in Japan, South Korea, India, organizing and participating as a Speaker in workshops within the region to train local travel agents.
I have now entered my second year of study as the Chapter leader or Peru and my plans are to train travel agents companies, hotels, institutions about Climate Friendly Travel and its benefits
Prior this, I graduated in Tourism Administration in San Marcos University, and I have a master's degree in environmental management and Audits from Piura´s University, Peru, specialization in solid waste management and environmental education, studies in sustainable tourism with the Global Sustainable Tourism Council (GSTC).
My work experience stretches from social and environmental consulting, personalized customer service in protocol attention for diplomatic authorities at the international airport, travel agencies, restaurants, and international events, as Environmental and Social Advisor for JICA Peru on the National Program (Peru) Phase II: Recovery of Areas Degraded by Solid Waste in 18 cities.
Currently I work for the Peru Tourism Board (Promperu) as a Tourism Marketing Specialist and my work consists of the following roles and responsibilities:- executing project budgets, managing digital campaigns to Japan, South Korea, Project approvals and reviews the preparation of content for social channels, organizing workshops, D2D and the organisations’ participation at fairs in Japan, South Korea, India, organizing and participating as a Speaker in workshops within the region to train local travel agents.
I have now entered my second year of study as the Chapter leader or Peru and my plans are to train travel agents companies, hotels, institutions about Climate Friendly Travel and its benefits
I am Bryan Villafuerte from Peru, co-founder of a startup that applies artificial intelligence to drive more sustainable, traceable, and low-carbon agri-food value chains. I am currently participating in the Climate Friendly Travel Diploma, with a focus on the decarbonization of tourism and the development of scalable climate solutions. My work integrates data and technology to strengthen environmental transparency, improve farmers’ incomes, and reduce impacts across value chains. I have collaborated with innovation ecosystems across Latin America to promote verifiable sustainability models. I am interested in contributing to the transition toward regenerative tourism based on measurable climate outcomes. I aim to contribute from Peru to the global network of Climate Friendly Travel Chapters.











